Another exciting 12 months await us and we have the opportunity to make them a success. As you are probably already working on goals and making plans to achieve them, I want you to think hard about why those goals are important. Setting goals are great but the “WHY” behind them is where the power resides.
Asking yourself this question is highly important and should be allocated quality time to ponder. I know you have probably been overstuffed with blog posts about setting goals and reflecting on the past year already. Those are great, but let’s you and I slow down right now and think about what constitutes our success and why it really matters.
Why Success Matters
Take for example that if you own a business, what would make it successful this year? Is it a level of income, certain notoriety, or moving into the global commerce? There are many ways to define what would make it a success, but it is important to identify why you want it to succeed.
To put it simply, knowing and focusing on why your goal is important will push you through the tough times when they come. Notice I said WHEN and not IF. That is because any great dream or goal will have times of disappointments, times of aggravation, and times of heartaches.
The Power of WHY
Say your goal this year is to get a promotion at work. You may want the title and income that come with the promotion. But WHY do you want it? The title may be something you have dreamed about all your life. Then fulfilling that dream is your “WHY”. Maybe the income is to pay for your child’s college education. Then sending your child to college is your “WHY”.
Do you see how your goal’s “WHY” is a much stronger motivator than WHAT the goal actually is?
Let’s look at some other possible goals and the power of “WHY” behind them:
GOAL: Write your first book.
WHY: Bucket list item. Help others with sharing your wisdom and/or encouragement.
GOAL: Start a nonprofit.
WHY: To provide a much needed service in your area. Do your part in making the world a better place.
GOAL: Run your first marathon.
WHY: Get in shape to live longer for your kids. Prove to yourself you can do anything.
GOAL: Go back to college.
WHY: Finish your dream of having a diploma. Get a better paying job for your family. Make a life change.
Whatever your goal, be sure that you focus on WHY it matters and not just WHAT the goal is. This will be your inspiration when days get long and motivation runs low.
Work the Goal, Not the Plan
Too many times we get started on a goal and become loyal to the plan while forgetting why we set the goal in the first place. I know because I have been there and done that.
We easily get caught trying to make our plans work to achieve our goal. However, when plans don’t work as…well…planned, we toss in the towel and give up.
If we focused on why the goal matters, then it is much easier to adapt our plans to make it work. I know it seems simple but sometimes the simple things cause the greatest damage.
WHEN the words just don’t come and you have writers block,
WHEN you struggle to find the funds for starting that business,
WHEN you just don’t feel like training that day,
WHEN the homework piles up and you are overwhelmed,
WHY you started it,
WHY you want to finish it,
WHY it matters to you,
WHY it matters to others,
that will see you through to your VICTORY!